Invest in the Future of Portable Entertainment

We are creating the GoPro and Yeti of smart projectors, a way of life, portable entertainment anywhere you go

Join the team that took GoPro to an $8B+ IPO-now building the next breakthrough in smart projection technology. $1M+ revenue. Google partnership. Backed by former GoPro executives, Tesla's former interim CEO, and everyday investors like you.

Featured By:

LogoLogoLogoLogoLogoLogoLogoLogoLogoLogoLogoLogoLogoLogoLogoLogoLogoLogoLogoLogoLogoLogoLogoLogoLogoLogoLogoLogoLogoLogoLogoLogoLogoLogoLogoLogo

Get Early Access to Lumi's Investor Circle

WHAT YOU'LL LEARN:

  • Market Opportunity – Why the smart projector market is growing 12% CAGR ($2.4B → $6.3B by 2032)

  • Our Competitive Edge – How Lumi wins the "trusted, licensed middle" between cheap clones and premium brands

  • Distribution Wins – The strategy behind securing 638 Barnes & Noble College stores and 90+ RV dealerships

  • Product Roadmap – From Lumi 1 to Lumi Max, battery stands, and future software innovations (Lumi IQ, Lumi Vibes)

  • Investment Thesis – Two funding scenarios: $700K (conservative) vs $1.2M (aggressive growth)

Date: Wednesday, February 25, 2026
Time: 5:00 PM PST
Duration: 60 minutes (45 min presentation + 15 min live Q&A)
Platform: Live via Zoom

Meet the Speakers

Learn directly from leaders who built billion-dollar global brands

Paul Crandell

Paul Crandell

CEO & Co-Founder (lumi Labs)

Former CMO at GoPro ($8B IPO), Founding Team at Red Bull US.

20+ years scaling billion-dollar lifestyle brands.

Leanne Johnson

Leanne Johnson

Fractional CMO (Lumi Labs)

Former Head of Hardware Marketing at Google"

Former Senior Director of Marketing at GoPro, Microsoft, Skype

Traction Highlights

Our progress speaks for itself — numbers, partnerships, and community support that make us stand out.

$1.4M gross revenue to date

638 Barnes & Noble College stores (70% of US colleges)

90+ RV dealerships through national partnerships

Fortune 500 B2B deals (Phillies, SEC, Valero)

Community-backed on Wefunder with strong early investor momentum

Strong investor engagement via webinars & early calls

🔒 Privacy Notice: Your information is safe. We'll only use your email to send webinar details and occasional updates about Lumi's Wefunder campaign. Unsubscribe anytime.

$900K+ Already Raised from Notable Investors

Target: $1,235,000

Minimum Investment: $100

From $8B IPO to Your Next Big Investment

What happens when the executive who helped build an $8 billion brand decides to do it again?

Meet Paul Crandell, the former Chief Marketing Officer at GoPro, where he led brand strategy, customer acquisition, and product positioning through one of the most successful hardware IPOs in history. Paul also served on the founding team at Red Bull North America, helping establish one of the world's most iconic lifestyle brands.

Paul's leadership earned him Ad Week's Grand Brand Genius Award and the Marketers That Matter Tech Award-recognition reserved for those who don't just market products, but build movements.


After years of scaling consumer electronics and building brands people obsess over, Paul saw a massive gap in the market: no one was making portable projectors that actually worked seamlessly.

Chinese brands flooded the market with cheap, clunky devices. Legacy companies made expensive, complicated systems. But nobody was making a projector that was simple, smart, and designed for how people actually live today.

That's why Paul partnered with Kody Amburgey-a former investment banker and VC investor who became a venture-backed founder, raising $15M+ in VC funding and leading a 30+ person team by age 25-to found Lumi Labsin 2024.


Why Lumi? Why Now?

Proof This Isn't Just Another Startup

Most crowdfunding campaigns are pre-revenue ideas. Lumi is a real business with real traction.

💰

$1.1M Revenue in Year 1

Averaging $62K/month with strong growth across both B2B and D2C channels.

🤝

Google Partnership + Major B2B Deals

Collaborations with Philadelphia Phillies, PGA Tour Valero Texas Open, SEC, and Barnes & Noble College.

📈

Near Breakeven & Path to Profitability

Monthly revenue covers operating expenses, 37% gross margin, with 6–12 months projected to profitability.

🏆

$900K+ Already Invested by Top Executives

Investors include former Tesla CEO, GoPro executives, $20B company CEO, and Forbes 30 Under 30 syndicate.

*This is a crowdfunding investment. Please review SEC compliance details before investing.

The Team Behind the Vision

World-class executives from GoPro, Google, Red Bull, and top tech companies—now building Lumi.

Leadership Team

Paul Crandell

Co-Founder & CEO

Former GoPro CMO scaled the company to an $8B+ IPO. Founding Red Bull North America.

Kody Amburgey

Co-Founder & President

Former Investment Banker & VC; raised $15M+ and led 30+ person team by age 25.

Leanne Johnson

Chief Marketing Officer

Former Head of US Devices Marketing at Google and GoPro.

Max May

Head of Sales

Built GoPro's global retail distribution; expert in B2B scaling.

Eric Weinrib

VP Field Sales & Marketing

Former Director of Field Marketing at Red Bull; luxury brand sales leader.

Bonaventure Duprat

Lead Designer

Former Creative Director at Firefly, NoRamp, Talodon. Expert in 3D modeling, industrial design & premium branding.

Technical & Product Advisors

Nikhil Bharadwaj

Technical Advisor

Co-founder & CEO of Xeal; Forbes 30 Under 30; mesh networking expert.

Paul Osborne

Software Product Advisor

Former Google Senior Director & GM of Products.

David Northway

Hardware Product & Design Advisor

Former VP Product at Casper, VP Operations at GoPro, Apple Product Manager.

Scott Bowie

Mechanical Engineering & Manufacturing Advisor

President at ZaoTech; 20+ years product/manufacturing experience.

FAQ Section - KickGoalz

Frequently Asked Questions

Who can invest?
Anyone! Lumi's campaign is open to both accredited and non-accredited investors. The minimum investment is just $100, making it accessible to everyday investors who want to own a piece of the future of entertainment.
What am I actually buying?
You're investing via a SAFE (Simple Agreement for Future Equity). This means you're not buying stock today-you're buying the right to future equity at a discounted price when Lumi raises its next funding round or experiences a liquidity event (acquisition, IPO, etc.). Early Bird investors get a $12M valuation cap with a 20% discount. Standard investors get a $16M valuation cap with a 20% discount.
When will I see returns?
This is an early-stage investment, so liquidity typically happens in 3-7 years through: Strategic acquisition (most likely path-e.g., acquired by a larger consumer electronics brand) Series A or growth equity round (your SAFE converts, and you may have secondary liquidity options) IPO (long-term scenario, but possible given founder's track record) Important: There's no guarantee of returns, and you should be comfortable holding this investment for several years.
What makes Lumi different from other projector companies?
Leadership: Our CEO took GoPro from startup to $8B+ IPO. He knows how to scale hardware brands and create real exits. Strategic Positioning: We're the first US-based projector brand with native Google TV integration, giving us distribution advantages and brand trust Chinese competitors can't match. Defensible IP: We're not just selling hardware-we're building proprietary software (Lumi IQ, Lumi Verse) that creates recurring revenue and competitive moats.
How risky is this investment?
All early-stage investments carry significant risk. You could lose your entire investment. Specific risks include: Lumi may not reach profitability as projected Competitors could outpace us in technology or market share Supply chain disruptions (tariffs, inventory issues) could impact margins We may not secure a future funding round or exit However, we believe we've de-risked significantly by: Generating $1M+ in revenue in Year 1 (post-revenue validation) Securing major partnerships (Google, Barnes & Noble, sports franchises) Attracting $900K+ from top executives (former Tesla CEO, GoPro executives) Operating near breakeven with a clear path to profitability Always invest only what you can afford to lose. Please review full risk factors on our Wefunder campaign page.
Are there any tax benefits?
Some investors may qualify for tax benefits under Section 1202 (Qualified Small Business Stock), which allows for capital gains exclusion on early-stage investments held for 5+ years. We recommend consulting with a tax professional to understand how this investment fits into your personal tax situation.
Image

Innovation

Fresh, creative solutions.

Image

Integrity

Honesty and transparency.

Excellence

Excellence

Top-notch services.

Copyright 2026. Lumi Labs Inc. All Rights Reserved.